PaceComm

Why We're An Award Winning Agency

Thu, 28 Jun 2012 15:45:00 -0400

Pace is all about telling stories. We bring market-leading brands to life with content marketing efforts such as user experiences, videos, social media campaigns and mobile technology.

But we’re here today to tell you our story. With too many examples to list or cut into a two minute video clip, we took a different approach to the CMI Orange awards. Being different is what our clients have come to expect and it’s what we do best.

This interactive blog not only showcases our services, people, corporate culture and client work, it also highlights our thinking and leadership in the industry.

Join us in a journey that started more than 30 years ago focusing on airline inflight magazines and has since evolved to tablet, mobile and digital content experiences for brands.

Setting A New Pace In Content Marketing

Thu, 28 Jun 2012 14:00:00 -0400

Read the full post on our blog

Read the article from Business Week: Change of Pace

Like many agencies, we find ourselves very capable of telling stories for our clients – and less than voluble or articulate in talking about ourselves.

It’s a trait that served us pretty well for a number of years but, as we advise our clients: “You have to constantly engage with your customers and potential customers.”

Download and read through our own personal tips to help you...

Thu, 28 Jun 2012 13:50:00 -0400

Download and read through our own personal tips to help you devise effective custom content.

6 Tips for Creating Great Content

Solutions Lab is a social content hub to make it easy to...

Wed, 27 Jun 2012 16:22:00 -0400

Solutions Lab is a social content hub to make it easy to aggregate, discover, curate and share B2B content and help you make smart business decision about technology, as hosted by our client Verizon Wireless.

Visit Solutions Lab

See our Pace team in action as we explore the office and our...

Wed, 27 Jun 2012 16:18:00 -0400

See our Pace team in action as we explore the office and our values and meet with some of the gang in this sweet video! We get the job done.

Nothing could be finer than to be in Carolina! Greensboro is...

Wed, 27 Jun 2012 16:17:00 -0400

Nothing could be finer than to be in Carolina! Greensboro is where our main office calls home.

The Recapp (for Verizon) is your top resource for all things...

Wed, 27 Jun 2012 16:04:00 -0400

The Recapp (for Verizon) is your top resource for all things app. We devised The Recapp in mid-2011 to cut through the clutter and bring people the apps they really need and promote smartphone usage for Verizon.

Visit The Recapp online

Watch an app developer interview video

Follow @TheRecapp on Twitter

From Milan to China, new photos await you everyday with Four...

Wed, 27 Jun 2012 15:45:00 -0400

From Milan to China, new photos await you everyday with Four Seasons Fotog, a Tumblr account dedicated to displaying beautiful pics of Four Seasons destinations from around the world. Photos are posted from the eclectic FS Fotog Instagram account and the Tumblr page can also be accessed from our Facebook tab.

Visit Four Seasons Fotog

Like Four Seasons Fotog on Facebook

Photo

Wed, 27 Jun 2012 15:35:00 -0400

Creating a Digital and Social Content Engine

Wed, 27 Jun 2012 15:00:00 -0400

What exactly does a “content agency” do anyway, and how does it relate to the thousands of other agencies, teams, and functions that make up the digital marketing mix of our typical client?

At Pace we craft remarkable branded content and unique owned media properties, and feed those into our clients’ marketing and communications efforts through what I’ll call the content engine.

Read the full post from our blog

Four Seasons Weddings magazine cover art 2012

Wed, 27 Jun 2012 14:30:00 -0400

Four Seasons Weddings magazine cover art 2012

Four Seasons Revista Brazil video promo (Portuguese)

Wed, 27 Jun 2012 14:00:00 -0400

Four Seasons Revista Brazil video promo (Portuguese)

The Spirit Magazine Facebook page allows you to see what else...

Wed, 27 Jun 2012 13:30:00 -0400

The Spirit Magazine Facebook page allows you to see what else Southwest Airlines has going on outside of the plane. Check out the page for fun happenings, ideas, sweepstakes and more.

Visit Spirit Magazine on Facebook

See what Pace has come up with for Verizon Wireless users with...

Wed, 27 Jun 2012 13:07:00 -0400

See what Pace has come up with for Verizon Wireless users with YourGuide, a complete and accessible guide for Verizon customers centered around engaging content.

Visit YourGuide online

Watch the YourGuide video promo

Case Study: When AAA of Northern California, Nevada and Utah...

Wed, 27 Jun 2012 13:00:00 -0400

Case Study:

When AAA of Northern California, Nevada and Utah asked Pace to create a magazine designed to inspire travel among its members, we came up with AAA Traveler, a 48-page magazine that highlights dozens of vacations and exclusive travel savings. In addition to lavish spreads, stunning photography and beautiful visuals, it’s all about the power of storytelling. For example, the feature “Baja Bliss” begins, “A soft pink glow in the Eastern sky signals the beginning of another picture-postcard day in Mexico’s tiny seaside community of Loreto…”

The Results:

A recent reader survey indicated that 97% of readers agreed or strongly agreed that Traveler was fun to read, 91% said that it helped them make decisions about travel and 62% said they have acted upon information found in the publication.

Hispanic Verizon Your Guide magazine cover art Spring 2012

Wed, 27 Jun 2012 12:51:00 -0400

Hispanic Verizon Your Guide magazine cover art Spring 2012

Pace was excited to help create a Pinterest account dedicated...

Wed, 27 Jun 2012 12:33:00 -0400

Pace was excited to help create a Pinterest account dedicated solely to weddings! Check it out for some amazing wedding ideas that are included within the Four Seasons Wedding issue along with other creative concepts for all sorts of brides!

Visit FSBridal on Pinterest

Southwest Airlines Spirit magazine cover art April 2012

Wed, 27 Jun 2012 12:29:00 -0400

Southwest Airlines Spirit magazine cover art April 2012

Photo

Wed, 27 Jun 2012 12:00:00 -0400

Photo

Wed, 27 Jun 2012 11:00:00 -0400